Tuesday, August 18, 2009

The dual stage core competency theory


Core competence is a word that every management grad encounters. But a more fiddlable and ever changing concept u wont find. Prahlad and Hammel had something else in their mind when they gave the concept in 1990 and today interpretations are mostly the original concept plus the prof or the student's whims and in extreme cases fantasies. Since this is a democratic country , so i feel that not putting my interprtation forward will be a waste of my hard earned " Right to freedom of expression". So here is what I feel about this much maligned/ glorified concept:-

No organization can perform 2 separate processes with the same degree of proficiency. Even though an organization could perform better in many areas than its immediate competition, yet all these areas are either not its core competence or are sourced from the single process that is actually the firm’s core competence.
I believe that the competitiveness (potential or actual) of the company is defined solely by the ability of its human resources as they then take the decisions and perform the tasks that define products, pricing and performance of the organization.

Thus shifting core competence should be the way to go. I feel that if an organization has to outperform competitors then uptil a certain point the core competence can be processes, technology, project management etc- whatever everybody else who is doing well follows. But beyond that threshold, once they are in uncharted territory, they have to shift to people management and development as their core competency. And this gives rise to the Human Capital (HC) centric organization. This is an organization where people are the central hub from which everything else will be derived be it structure, reward , strategy and finally success of the organization.


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